Hello, beauty enthusiasts! Welcome to the 15th edition of our newsletter. We’re excited to bring you another week packed with the latest updates, reviews, and personal stories from the world of beauty.

In this edition, we kick things off with Beauty News, highlighting the freshest trends and innovations in the industry. Next, we delve into the Winner and Loser of the Week, where we share which products dazzled us and which ones fell short.

In What Did I Buy, I'll give you a peek at my recent beauty acquisitions. Unfortunately, we have some concerning news about Ike in this week’s About the Dogs section, and Lincoln and Gabby are feeling quite down about it too.

For those who may have missed it, In Case You Missed It recaps my latest YouTube videos, ensuring you're up-to-date with all the tips and insights shared. And of course, we round off with details of This Week’s Giveaway—another chance to win some fantastic beauty goodies.

Thank you for your continued support and enthusiasm. It's your engagement that makes our beauty community so vibrant and special. Let’s dive in and see what’s new in the beauty world this week!

Joke of the Week:

Q: Why don't skincare products ever get lost?

A: Because they always follow a routine!

Juicy Beauty News

• Perfect Corp. debuts AI tool for precision hair type analysis and custom care recommendations

  Perfect Corp. has introduced its AI Hair Type Analysis technology, designed to enhance the hair care industry by accurately identifying hair textures and curl patterns, offering consumers personalized product recommendations and improving shopping experiences.

• California bill that aimed to combat tween skin care overuse fails to move forward

  The measure would have banned selling certain anti-aging skin care products to kids younger than 13.

• Ulta Expands Partnership with DoorDash for Same-Day Deliveries
  Ulta Beauty has expanded its partnership with DoorDash to offer same-day deliveries across all 50 states.

• Sun Bum Teams with Skin Cancer Foundation to Provide Free Skin Exams for Skin Cancer Awareness Month
  The sun care brand will distribute literature, resources, and free sunscreen samples across the US during Skin Cancer Awareness month.

• Inside The Murky World of Sun Protection
  Can the sunscreen industry take another controversy?

• ELC unveils company's latest dermatological research at 81st SID Annual Meeting

  The company's research presentations explored advanced studies in peptide technology, antioxidant roles, miRNA-146a, cellular synchronization, collagen enhancement, anti-inflammatory effects, and sensitive skin assessment, highlighting significant innovations for future skin care and personal care products.

• The New Wave of Skin Care Based on Circadian Rhythms
  Unlocking the superpowers of our skin’s circadian rhythm opens a new frontier in beauty—because timing is everything.

• E.l.f. Cosmetics Is the First Beauty Brand to be a Primary Sponsor for a Race Car Driver
  Katherine Legge, professional race car driver will feature e.l.f. Cosmetics branding at the Indianapolis 500

👀 What did I buy this week?👀

Don’t tell Cameraman!

• Skinfix barrier+ Ceramide + Ectoin Hydrating Gentle Gel Cleanser

• Skinfix Repair Hand Cream

• iNNBEAUTY PROJECT Elastic Skin Firming & Plumping Refillable Serum

• Remedy Skincare Serum for Dark Spots

Winner of the Week

Cosrx Advanced Snail Mucin Cream

At Yesstyle:  https://ystyle.co/qPmw 
Use Rewards Code NOBSBEAUTY for an additional discount!

Vegan Alternative: 

Isntree Yam Root Vegan Milk Cream
At Yesstyle:  https://ystyle.co/TsXS
Use Rewards Code NOBSBEAUTY for an additional discount!

Snail mucin has been tested and researched and proven effective for many years.  It has shown its abilities to heal and soothe irritated and damaged skin for many studies.  Additionally, snail secretion filtrate has demonstrated the ability to work as an anti-aging ingredient, especially in people aged 45-65 years old.  If you haven’t tried this cream I highly recommend considering it.  If you are vegan there are some similar alternatives using yam root extract. 

Loser of the Week -

Tirtir

I guess we may now know how this new brand went from relatively unknown to viral in such a short time… Giving away $$$ purses to their favorite “influencers” is a great way to buy publicity.  At this point I’m not sure who I am more disappointed with:  Tirtir or the Influencers.  What worries me more is the unwitting public being influenced by people who have been paid handsomely to promote their products without transparency.  Maybe what is most alarming is the fact that there are brands that sell purses that cost in excess of the average home price in many countries! 

More information here: https://www.reddit.com/r/AsianBeauty/comments/1d0675w/tirtir_beauty_marketing_tactics/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button 

In Case You Missed It

5.25 Beauty of Joseon New! Glow Replenishing Rice Milk Toner First Impressions Review

5.26 11 Affordable K-Beauty Viral Skincare Products Hits That Everyone Should Try Once!

5.27 Dr Idriss The Depuffer Redness Reducing & Depuffing Roll-On Serum Review, How to, and Dupes

5.28 Skincare I've Changed My Mind On & Why - Products I Used to Hate That Now I Enjoy

5.29 Haruharu WONDER Centella 3% PHA Gentle Liquid Exfoliating Serum Review, How to Use, Dupes

5.30 SKIN 1004 🍃 Madagascar Centella Tone Brightening Capsule Ampoule - Hyperpigmentation - Worth Trying?

About the Dogs

Ike had to visit the vet this week due to a persistent limp that I initially thought would improve with time and rest. However, after some X-rays to rule out broken bones or cancer, it was discovered that he has a separated shoulder causing him to limp and shift his weight to the other side. Interestingly, the X-rays showed that the muscles on one side of his body are much larger because he's been compensating for so long. The vet thinks this issue has been bothering him for a lot longer than we realized, which shows just how tough he is. The solution is a hobble vest, which will arrive on Saturday. Ike will need to wear this vest for two months. I’ll be sure to send photos and updates throughout his recovery. I have a feeling he might not be too thrilled with me for a while...

Meanwhile, Gabby and Lincoln are not too happy about this change. They love to chase and be chased by Ike, so they will need to find new ways to entertain themselves over the next couple of months. It's going to be an adjustment period for all of us, but we're hopeful that Ike will make a full recovery and be back to his playful self soon.

This weeks giveaway

The winner is Kim V.